王魏莎

王魏莎，现为18新利体育 商学院教授，江苏省特聘教授，博士生导师，MBA 中心副主任。本科毕业于英国曼彻斯特大学商学院，获得管理学学士学位，硕、博士毕业于英国曼彻斯特大学商学院，获得商业与管理 （市场营销方向）博士学位。在Journal of Business Ethics (FT50),International Marketing Review, Psychology & Marketing, Information Systems Frontier, Journal of Business Research, Industrial Marketing Management, Technological Forecasting and Social Change, Information Technology & People 等国外权威期刊发表学术论文20余篇。主持国家自然科学基金面上项目。

主要论文发表

Chen, Z., Hng, H.. & Wang, W. (2024). Covid-19 policy actions, trust in government and tax compliance intentions: a study of British self-employment income support scheme, Journal of Business Ethics （FT50）, 录用待刊.

Liu, P. Wang, W., Wang, Z. &Yang, Y. (2024). Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China. Industrial Marketing Management (ABS3*), 116.

          Wang, W., Cao, D., & Ameen, N. (2023). Understanding customer satisfaction of augmented reality in retail: a human value orientation and consumption value perspective. Information Technology & People (ABS 3*), 36(6), 2211-2233.

          Shukla, P., Singh, J. & Wang, W. (2022) Creativity in Packaging Design: How Customer Curiosity and Motivation to Process Information Influence Purchase Decisions, Journal of Business Research (ABS 3*), 147, 338-347.

           Wang, W., Mo, T., Wang, Y. (2022). Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution. Resources, Conservation and Recycling (SSCI 1区, Impact factor 10.204), 179, 106111.

            Zhao, S., Ye B., Wang W.*, & Zeng Y. (2022).The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation. Frontiers in Psychology(ABS 1*, SSCI 2区)，13, 807331.

            Wang, W., Chen, C., Xiong, M. & Wang, Y. (2021). Accelerating AI adoption with responsible ai signals and employee engagement mechanisms in health care, Information Systems Frontiers (ABS 3*)(SSCI 1区), 1-18.

            Ma, R. & Wang, W.* (2021). Smile or Pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention. Journal of Business Research， (ABS 3*)(SSCI 1区),134,443-456.

            Wang, W*. & Hang, H. (2021). Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs. Psychology and Marketing (ABS 3*), 38, 1847-1862.

            Wang, W.*, Shukla, P. & Shi, G., (2021). Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being. Technological Forecasting and Social Change,(ABS 3*)(SSCI 1区),164, 120503.

            Wang, W.*, Chen, C., Nguyen, B. & Shukla, P., (2020). Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits. International Marketing Review, (ABS 3*), 37(6), 1155-1180.

            Dong, Y., Tang, Y., Chow, B. W.Y., Wang, W. & Dong, W (2020). Contribution of vocabulary knowledge to reading comprehension among Chinese students: A meta-analysis. Frontiers in Psychology,(SSCI 2区),11, 525369.

            Dong, Y., Peng, S., Sun, Y., Wu, S. X. & Wang, W., (2020). Reading comprehension and metalinguistic knowledge in Chinese readers: a meta-analysis. Frontiers in Psychology, (SSCI 2区), 10, 30-37.

            Wang, W.* & Abosag, I., (2019). Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation. Technological Forecasting and Social Change(ABS 3*)(SSCI 1区), 145, 523-531.

            Peng, S., Dong, Y., Wang, W., * Hu, J. & Dong, W., (2019). The affective facial recognition task: The influence of cognitive styles and exposure times. Journal of Visual Communication and Image Representation(SSCI 1区), 65, 102674. （共同一作）

            Dong, Y., Wu, S. X., Wang, W*. & Peng, S., (2019). Is the student-centered learning style more effective than the teacher-student double-centered learning style in improving reading performance? Frontiers in Psychology (SSCI 2区), 10, 2630.

营销科技应用 (Consumer-technology interaction)

广告      (Advertising)

品牌战略   (Branding strategy)

消费行为学  (Consumer behaviour)

招收学生类型：博士，硕士