Yi SHEN

Dr. Yi Shen is an Associate Professor of Dongwu Business School, Soochow University. She received the Bachelor of Computing (2012) and the Ph.D. degree (2017) in Information Systems and Analytics from the National University of Singapore, Singapore. Her research interests include human–computer interaction, multisensory interaction, consumer analytics, and social media analytics. 

Appointment

2020 - Current    Associate Professor, Dongwu Business School, Soochow University

2017 - 2020        Assistant Professor, Dongwu Business School, Soochow University

Education

2012 - 2017        Ph.D., Information Systems & Analytics, National University of Singapore

2008 - 2012        B. Comp., Information Systems (1st Class Honors), National University of Singapore

Journal Publications

• Yuxin Huang^#, Yi Shen^#, Fujun Lai*, and Xin (Robert) Luo* (2023). The categorical paradoxes in the sharing economy: Empirical evidence from Airbnb, Production and Operations Management, forthcoming (UTD-24, FMS-A, ABDC A*, ABS 4).

• Yi Wu, Yi Shen*, Zhijie Lin, and Yuelei Li (2023). The great start of the day is morning? The roles of diurnal variations and interaction modes for investment decisions in lending-based crowdfunding, European Journal of Information Systems, forthcoming (FMS-B, ABDC A*, ABS 4).

• Yang (Alison) Liu^#, Yi Shen^#, Cheng Luo^#*, and Hock Chuan Chan^# (2021). Reach out and Touch: Eliciting Sense of Touch Through Gesture-based Interaction, Journal of the Association for Information Systems, 22(6), 1686-1714 (FMS-A, ABDC A*, ABS 4*).

• Yi Shen, Heshan Sun*, Cheng Suang Heng, and Hock Chuan Chan (2020). Facilitating complex product choices on e-commerce sites: An unconscious thought and circadian preference perspective, Decision Support Systems (FMS-A, ABDC A*, ABS 3), 137: 113365.

• Lingling Xu, Yi Shen*, and Hock Chuan Chan (2017). Understanding content voting based on social foraging theory, IEEE Transactions on Engineering Management (FMS-A, ABDC A, ABS 3), 64(4): 574-585.

Human-Computer Interaction / Human-AI Interaction

Multisensory Human-Computer Interaction

Consumer Analytics

Social Media Marketing/Analytics

Big Data Analytics (Msc, Core-elective Course)

Big Data Mining & Business Intelligence (MPAcc, Core Course)

Business Intelligence & Data Mining (Undergrad, Elective Course)

Management Information Systems (Undergrad, Elective Course)

Principle Investigator, “The Impacts of Gesture-based Interaction Mode on Online Shopping Experience”, National Natural Science Foundation of China [Grant # 71801167], 2019.01 - 2021.12.

Journal Publications

• Yuxin Huang^#, Yi Shen^#, Fujun Lai*, and Xin (Robert) Luo* (2023). The categorical paradoxes in the sharing economy: Empirical evidence from Airbnb, Production and Operations Management, forthcoming (UTD-24, FMS-A, ABDC A*, ABS 4).

• Yi Wu, Yi Shen*, Zhijie Lin, and Yuelei Li (2023). The great start of the day is morning? The roles of diurnal variations and interaction modes for investment decisions in lending-based crowdfunding, European Journal of Information Systems, forthcoming (FMS-B, ABDC A*, ABS 4).

• Yang (Alison) Liu^#, Yi Shen^#, Cheng Luo^#*, and Hock Chuan Chan^# (2021). Reach out and Touch: Eliciting Sense of Touch Through Gesture-based Interaction, Journal of the Association for Information Systems, 22(6), 1686-1714 (FMS-A, ABDC A*, ABS 4*).

• Yi Shen, Heshan Sun*, Cheng Suang Heng, and Hock Chuan Chan (2020). Facilitating complex product choices on e-commerce sites: An unconscious thought and circadian preference perspective, Decision Support Systems (FMS-A, ABDC A*, ABS 3), 137: 113365.

• Lingling Xu, Yi Shen*, and Hock Chuan Chan (2017). Understanding content voting based on social foraging theory, IEEE Transactions on Engineering Management (FMS-A, ABDC A, ABS 3), 64(4): 574-585.

Conference Publications

• Cheng Luo*, Yi Shen, and Yang (Alison) Liu. “Look and Feel: The Importance of Sensory Feedback in Virtual Product Experience”, in Proceedings of 2019 International Conference on Information Systems (ICIS), Munich, Germany, December 12-18, 2019.

• Yi Shen*, Hock Chuan Chan, and Cheng Suang Heng. “The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers”, in Proceedings of 2016 International Conference on Information Systems (ICIS), Dublin, Ireland. December 11-14, 2016.

• Yang Liu*, Yi Shen, Hock Chuan Chan, Yan Lu, and Deliang Wang. “Touching the Future: The Effects of Gesture-based Interaction on Virtual Product Experience”, in Proceedings of 2015 International Conference on Information Systems (ICIS), Fort Worth, United States. December 13-16, 2015 (Best Research in Progress, ICIS 2015).

• Yi Shen*, Yang Liu, Hock Chuan Chan, Yan Lu, and Deliang Wang. “Embodied Persuasion: How Holding Your Smartphone Changes Your Product Perception”, in Proceedings of the Fourteenth Annual Workshop on HCI Research in MIS, Fort Worth, Texas, United States, December 13, 2015.

• Yi Shen*, Hock Chuan Chan, and Iris W. Hung. “Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer Judgment”, in Proceedings of 2014 International Conference on Information Systems (ICIS), Auckland, New Zealand. December 14-17, 2014.

• Yi Shen*, Heshan Sun, and Hock Chuan Chan. “Understanding Consumer Decision Making for Complex Choices: The Effects of Individual and Contextual Factors”, in Proceedings of 2013 International Conference on Information Systems (ICIS), Milan, Italy. December 15-18, 2013.

Mass Innovation and Entrepreneurship Talent Program (Junior Faculty at Higher Institutions), Jiangsu Province (2018)

Dean's Graduate Research Excellence Award, NUS (2017)

Research Achievement Award, NUS (2016, 2015)

Best Research in Progress, ICIS (2015)

IEEE Singapore Information Technology Book Price, NUS (2012)

Dean's List Awards, NUS (2012, 2010, 2009)

Faculty Award - Accenture Book Price, NUS (2010)